Using Customer Psychology to Improve User Engagement on Your Web Site

Customer psychology refers to human behavior in regard to people’s buying habits, traditions, values, and preferences and plays a very important role in any business. Many companies are now leveraging customer psychology to improve user engagement. However, most businesses are still missing the essentials of customer psychology, which causes them to lose out on potential business opportunities.

Could companies lose customers over something as minor as the color of a button or the layout of text on their Web site? Yes! In this article, I’ll share a few principles of customer psychology that could help you improve your Web site’s usability and customer experience and, as a result, increase user engagement. Redesigning their Web site to achieve better user engagement has benefited some of the industry’s best brands by attracting new customers and multiplying their return on investment (ROI).

Using Color to Attract Customers

Colors have an impact on how your customers perceive your company.

Colors evoke distinct emotions, so use them to establish the ambiance for your Web site. Colors have an impact on how your customers perceive your company. So, when creating a business logo for your brand, think about how you can use color to create a mood and appeal to your customers’ emotions in a completely new way.

According to Joe Hallock’s work on color assignment, each color carries a particular meaning on a subconscious level, as Figure 1 shows. This implies that you should research your color palette and choose hues that reflect your values and evoke the emotions you want your customers to feel.

Take the example of Starbucks and their famous white-and-green coffee cups, which have a circular shape. The green color signifies that the brand treats its customers and partners well. The color green also suggests that they treat their farmers with care.

Colors and Branding Go Hand in Hand

Brands use colors to convey a specific message to customers.

A brand’s colors play a large role in defining the brand identity of your business. Colors affect how customers perceive and relate to a brand. Brands use colors to convey a specific message to customers. Studies have shown that color increases brand recognition by up to 80 percent. Here are some examples of the feelings that people associate with specific colors.

• Red — People associate this color with excitement and energy.
• Orange — People connect this color with playfulness. This color has broad appeal for many customers and, thus, many brands.
• Yellow — This color suggests optimism and promise.
• Green — This color represents nature, stability, and prosperity. It is the color of optimism and, for many people, is a favorite color.
• Blue — This is a popular color for many brands. People associate this color with trust, which helps instill confidence in a company. It also helps people to become calm.
• White — This denotes simplicity, cleanliness, and virtue.
• Black — This suggests sophistication, discipline, and luxury.

Read the complete post here: https://bit.ly/3Pio91C