Revolutionizing Retail: Your Guide to Implementing eCommerce Transformation
Charles Darwin’s theory of evolution suggests that humans got evolved from ape-like ancestors. Darwin defines evolution as “descent with modification”. It means species change over time, give rise to new species and share a common ancestor.
Our shopping experience and pattern also got evolved with “eCommerce digital transformation” with the advent of online shopping. From brick-and-mortar shops, we evolved to shop from online stores and eCommerce platforms. The suggestions and advice from friends and relatives about the quality, from where to shop, and what to shop, got replaced by online reviews, stars, and recommendations.
As per the data, by 2023 businesses undergoing digital transformation are estimated to contribute a portion of 53.3 trillion USD to the global GDP. More and more businesses are approaching eCommerce development services providers for digital transformation to not miss the opportunity.
In this post, we are sharing insights about the benefits, driving factors, processes, and importance of digital transformation in eCommerce. But first, let’s understand briefly what digital transformation is.
What is Digital Transformation in eCommerce?
“Digital transformation of business includes everything from IT modernization to digital optimization, to the invention of new digital business models.” In layman’s language, it is a process of using digital technology to develop new or enhanced business processes, products, and services.
With the integration of artificial intelligence, machine learning, and digital awareness, it’s anticipated that with digital transformation, eCommerce is going to experience a significant paradigm shift.
The digital transformation in eCommerce is not just limited to technology but also about financial, cultural, and process readiness to enhance the customer experience and boost the growth rate of the business.
Factors Driving Digital Transformation in eCommerce
1) Customer Experience Enhancement
Earlier customers used to plan shopping on weekends but now they are doing it from home, office, metros, cafe and not where. The digital transformation of businesses has empowered customers to shop anything from anywhere, anytime, return, exchange, and cancel orders.
Now, as more and more customers are inclined towards online shopping, businesses need digital transformation to make users more connected and comfortable with online shopping. And it can be done by the list given below:
- Easy Checkout Process
- Impeccable UI/UX and CX
- Quality Product and Service
- Standard Customer Care Service
- User-friendly intuitive accessibility
- Robust Security and High-performing Platform (App or Website)
- Relevant Product Recommendation For Personalized Experience
2) Ever-increasing Customer Demands
Meeting customer demands and expectations for quick and more personalized service is the need of an hour for the eCommerce sector. And what can bridge the customer expectations from a service provider? The answer is digital transformation in eCommerce and the application of planning by eCommerce strategists.
One of the main reasons for the rise in online shopping is the convenience and comfort that comes with it. So, below are the reasons for the rise in online shopping demanding eCommerce digital transformation.
- Time-Saving
- Better Pricing
- Easy Comparison
- One-Stop Solution
- Multiple Payment Modes
- Easy Pick-Up and Delivery Options
- Can Be Ordered From Anywhere and Anytime
- No Need Of Strolling From One Shop To Another
- You Don’t Need To Drive To A Shopping Mall Or Store
3) Direct-to-Consumer (DTC) Strategies
More and more organizations are switching to direct-to-consumer(DTC) strategy for many good reasons and business digital transformation can make the execution of this strategy easy and effective.
Today, companies want to have direct interaction with customers to enhance customers’ shopping experience. This strategy works two ways- beneficial for both- the customer and the company. The benefits of the DTC strategy are:
- Can Offer Better Pricing
- No Online Aggregator Needed
- Direct Interaction with the Customer
- Competitive Advantage In The Market
- Improved and Personalized Communication
- Better Control Over Brand Management and Service
4) Accurate Delivery Systems
Quick delivery and easy return is the factor that can make or break the loyal customer base. The overall customer experience with online shopping depends on how accurate the delivery system is and how the eCommerce store facilitates the return.
Having a streamlined delivery and return process is one of the factors driving eCommerce to undergo digital transformation.
Online shopping has made it easy for customers to return the product easily as well as quickly, in case they receive a wrong or defective product. With increasing demand, customers want the delivery of the right product at the right time.
Read the complete guide here: eCommerce Digital Transformation: Detailed Implementation Guide (aceinfoway.com)
