Is Headless CMS Really a Good Choice Over a Traditional CMS?

Do you want to learn more about headless CMS?

The phrase “headless CMS” first gained popularity globally around 2015. A quick look at demonstrates how headless CMSs are becoming increasingly significant in the era of omnichannel marketing.

Many content management systems in the early days of responsive web design were unable to provide omnichannel content management features, leaving us with a lot of loopholes for publishing content on various channels. In this case, headless CMS emerged.

Organizations look for ways to become agile and provide pleasant digital experiences to customers. Sooner or later the organizations realize that content management is holding them back. As a result, they choose to switch to headless CMS. If you are one of those who want to shift to headless CMS or want to start a new business with headless CMS, this article is for you to understand all about headless CMS, the benefits of headless CMS, and the difference between traditional CMS vs headless CMS, and its platforms.

Let’s explore what headless CMS is in more detail.

What is a Headless CMS?

Headless CMS is increasing its popularity. It seems like a silly and strange term “headless”, has it got no heads or what?

Let’s understand headless CMS by comparing it to a human body. CMS platforms have a clear structure, much like humans have a head and a body. All of the databases and web content are kept in the CMS’s main body. The presentation layer, or head, is where all the content is shown.

Imagine what would happen if we separated the head from the body. What if the content database and presentation layer were kept separate? Then, how would it be able to show content?

Now, that’s confusing. Let’s define what is a headless CMS?

Only a back-end content management system that is disconnected from the front-end is referred to as a “headless” CMS. To put it another way, if you were utilizing a headless CMS, you could produce, manage, and store all of your digital assets in the back end, but you would have no control over how they were shown in the frontend.

Benefits of Headless CMS

  • Flexibility:

Headless CMS offers the advantages of both a traditional CMS and a headless architecture in a single platform since they decouple presentation and content.

It allows developers complete freedom to work without any development limitations. Additionally, a similar piece of content may be utilized in many channels, which helps in the faster completion of projects. Secondly, it is adaptable due to the ease with which third-party tools and other technologies can be integrated.

  • Future Proof:

The presentation and data layers are separated, one can design the content and make it versatile for future requirements. There is no need to make heavy technical modifications at the time of rebranding the channels.

In addition, it integrates well with any framework or technology. Headless CMS would be able to adapt to changes if any were required during development. As a result, it is completely future-proof and is one of the top benefits of headless CMS.

  • Better Security:

Headless CMS platforms allow easy and secure third-party integrations and protect against security risks. Because of the design of a headless CMS, you can’t access the content publishing platform from a CMS database. This means you are less likely to experience a DDoS attack and unable to access systems and network resources.

Since your headless CMS is entirely independent of the actual website that is being displayed, it may securely lock down any administrative or data-holding parts. You can even limit IP access to the CMS.

  • Scalable:

A website’s content management system must keep up with demand as traffic increases and deliver web pages on time. All of this must take place without sacrificing uptime or performance.

Due to its ability to manage massive data and quickly provide web pages, headless CMS is optimized for scaling. This can be beneficial to both website traffic and SEO, which are both crucial marketing KPIs.

  • Omnichannel Architecture:

Because marketers must provide memorable content that shines across all touchpoints, omnichannel may be quite a task.

A headless CMS offers the opportunity to orchestrate a seamless experience that extends across all touchpoints while preserving consistency and relevance, instead of controlling each channel independently. The growing number of digital touchpoints and languages marketers must adapt to in such a short amount of time increase these difficulties. A headless CMS eliminates these typical obstacles.

  • Additional Testing Possibilities:

Launching with a flawless digital experience is rare. Your system needs to be changed in some way periodically to improve performance. The more you can test, the more you can raise your site’s conversion rate.

A headless CMS gives your team more chances to test, iterate, and enhance your user experience, whether it be by enhancing the frontend of your website or by using your backend shared content library to fill enhanced customer touchpoints (applications, in-store experiences, etc.).

When Should One Go for Headless CMS?

A headless CMS is best for companies who have time, budget, and engineering resources that help them to build and customize their frontend. A headless CMS can help teams deploy content to various devices and channels and provide a highly distinctive customer experience.

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Rajat Chauhan

Rajat Chauhan is a Manager of Digital Marketing at Ace Infoway — a leading web and mobile development company with offices in LA and India.