7 Must-Know UI Designing Principles to Keep Your Customers Engaged

A staggering 94% of users cite poor design as the reason they mistrust or abandon a website or application. In a world where users are spoiled for choices, businesses cannot afford to overlook the significance of UI design in forging connections, building loyalty, and ultimately driving business success. For this reason, User Interface (UI) design, with its ability to shape the visual and interactive aspects of digital interfaces, holds the key to captivating users and keeping them hooked. So here are the fundamental principles of UI design that hold the potential to transform ordinary interactions into captivating experiences that leave customers spellbound.

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7 UI Design Principles

1. Clear and intuitive navigation
2. Consistent Visual Design
3. Responsive and Adaptive Design
4. Streamlined User Flows
5. Effective Use of Calls-to-Action (CTAs)
6. Involve everyone by contemplating Accessibility
7. Feedback and User Interaction

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Clear and intuitive navigation

When users land on a website or application, they expect to navigate effortlessly and find what they are looking for without frustration. In fact, studies reveal that 76% of consumers consider ease of navigation as the most important factor when it comes to website usability. A survey conducted by Clutch revealed that 94% of users stated that easy navigation is the most important website feature. Furthermore, 38% of users will stop engaging with a website if they find the layout or content structure unattractive. When users can effortlessly navigate through a website or application, they are more likely to stay longer, explore more content, and ultimately achieve their desired goals.

Remember these tips:

• Avoid cluttering the navigation menu with too many options.
• Opt for clear and concise labels that accurately represent the content or section users will find when clicking on them.
• Place the most important and frequently accessed sections prominently in the main navigation menu.
• Ensure consistent navigation placement and style across all pages of the website or application for familiarity and ease of use.
• Organize menu items in a logical and hierarchical order, with broader categories at the top and subcategories underneath.
• Incorporate a search bar within the navigation menu for users who prefer searching for specific content.
• Design navigation menus that adapt seamlessly to different screen sizes and devices, providing a consistent experience for all users.
• Use visual indicators such as highlighting or underlining to signify the currently active page or selected menu item.

One notable example of streamlined navigation can be seen on the website of Airbnb:

Consistent Visual Design

Consistency in visual design elements helps establish a sense of familiarity, professionalism, and trust, leading to improved engagement and user satisfaction. It not only enhances the user experience but also positively impacts brand perception. Moreover, it helps users navigate with ease, reduces cognitive load, and fosters a sense of trust and professionalism. When users encounter a visually consistent interface, they are more likely to stay engaged, explore further, and form a stronger connection with the brand.

Remember these tips:

• Ensure that the visual design aligns with the overall brand identity, including the brand colors, logo, and tone of voice.
• Implement a grid system to maintain consistent alignment and spacing across different pages and components.
• Define a consistent color palette and use it consistently throughout the interface to create a cohesive visual experience.
• Select a set of fonts and typography styles that reflect the brand personality and use them consistently across all text elements.
• Develop reusable UI components to maintain consistency and efficiency when designing and implementing new elements.
• Maintain consistent spacing between elements and ensure proper alignment for a visually pleasing and organized layout.
• Use a consistent set of icons throughout the interface, adhering to a unified style and visual language.
• Ensure visual consistency across various devices and platforms, including desktop, mobile, and different browsers.

A noteworthy example of consistent visual design is seen on the website of Dropbox.

Read the complete post here: https://www.aceinfoway.com/blog/ui-designing-principles-for-user-engagement