5 Tips to Rank Your WooCommerce eStore on the Top on Search Engines

WooCommerce SEO to Optimize Your Online Store

WooCommerce, the free and incredible eCommerce platform powers more than 30% of all online stores. It has become one of the most preferred online platforms to build and create compelling online stores for businesses.

The merchants can easily develop a flexible, and fully functional eCommerce website for their business now, thanks to user-friendly and affordable platforms like WordPress and WooCommerce.

The other advantage associated with it is its SEO friendliness, which plays a crucial role in promoting any online business digitally. If you want to drive more users to your online store, it is essential to get your product and website ranking in SERP.

Why is SEO so important for WooCommerce stores?

Search Engine Optimization (SEO), playing a paramount role in the ranking of online stores on major search engines, is the need of every eCommerce business. In the wake of the fact, we have listed here the 3 most compelling reasons to optimize your WooCommerce store for search engines:

1. Offers Higher Brand Visibility

The best way to be successful and relevant in eCommerce is to be easily found on the internet, where SEO can be extremely beneficial. Search engine optimization improves the ranking of your WooCommerce website, making your brand more visible to the targeted customers. Being visible to the customers helps you to make your business stand out in the market.

2. Helps you Build Brand Credibility

An effective search engine optimization (SEO) strategy helps you to build your brand credibility. The customer tends to consider a brand credible when it has a better ranking and appears on the top results of SERP. The brand that fails in it is ignored. Hence, if you want your brand in the good books of your customer, you need to optimize your eCommerce website to perform well on the search engines.

3. Helps You Boost Your Return on Investment (ROI)

Brand visibility, brand credibility, and return on investment are some of the most important and interrelated factors concerning the WooCommerce Store. If your brand is visible, it will be considered credible and hence will generate a higher return of investment (ROI).

What are the Factors that can Affect the Ranking of your WooCommerce Store?

A good website rank isn’t a one-time thing that you can achieve overnight, you need to consistently put in the effort and be vigilant about the factors that affect it. To help you with the same, we have listed here the top 10 SEO ranking factors you should consider to take your eCommerce business to the next level.

1. Website Security
2. Navigation and Crawlability
3. Compatibility with the mobile devices
4. Website loading speed
5. Quality backlinking
6. Website structure
7. User engagement and retention
8. Quality of the Content delivered and its marketing strategy
9. The type of keywords used and their deployment
10. The implementation of the SEO
11. Customer reviews

Now that you have understood the importance of SEO in the digital world, it’s time to acquaint you with the most powerful SEO tips to rank your WooCommerce website faster and better.

5 Bankable SEO Tips to Rank Your WooCommerce eStore Faster

1. eCommerce Keyword Research

The prime ingredient of search engine optimization happens to be the keyword. Hence the first and the foremost step to optimizing your WooCommerce website is finding the right keywords related to your product and services, and deploying them throughout your eCommerce website strategically.

A keyword is nothing, but it gives you the overall idea of the user’s search intent by putting a search query on the search engine while searching for any particular product.

Majorly there are three types of keywords based on the length- Short-tail Keywords or Head keywords or Seed Keywords, Mid-tail keywords, and Long-tail keywords.

• Short-tail keywords

These are the keywords constituted of 1 or 2 generic words that are popular and broadly searched by the users. The short-tail keywords are searched in high volume and have high competition, however, reaching out to the targeted audience cannot be promised.

• Mid-tail keywords

These are the keywords that are larger than the short-tail keywords, consisting of 2 to 3 words that are popular and broadly searched by the users. Mid-tail keywords have lesser competition than short-tail keywords, as these are used by comparatively serious users, whose chances of converting to a customer are a bit higher.

• Long-tail keywords

These are the keywords that are more descriptive than the short-tail keywords and mid-tail keywords. The edge with the long-tail keywords is that it is searched in less volume, and has less competition. Also, the long-tail keywords, being more specific in context, bring in more targeted traffic to your website. Long-tail phrases are only searched by the people who are interested in your business, hence ignoring it can cost you losing some really important prospects.

There are numerous ways to find out the right keywords for your product and services, such as Google Autosuggest, Google Related Search Suggestions, Amazon Suggest, and Google Trends, and Use tools like Moz, SEMrush, Arhefs, etc.

WooCommerce offers a plugin titled Google AdWords Keyword Planner Plugin for WooCommerce & WordPress. The plugin provides you with the most relevant and top-performing keywords with a twelve months report check which includes low competitive keywords, focused keywords as well as auto tags for WooCommerce product pages.

Once you have listed all the most performing keywords related to your listed products, you can use them in the WooCommerce product meta titles, meta descriptions, product pages, image alt texts, URLs, slugs, as well as the rest of the website content.

Note that, you need not stuff the keywords just for the sake of using them, use them in the places where it fits logically and naturally.

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2. On-page Optimization

Optimize the individual product pages to perform better on the search engines. To do so, you need to optimize every element of your WooCommerce product page such as the title tag, description tag as well as the product’s description. The best thing about the on-page optimization is that it is done on your website, hence is completely under your control.

Factors to consider while doing the on-page optimization-

1. Always include the target keyword in the title tag. The keywords used here can be both short and long.
2. Within the description tag, you should use the selling terms like free shipping or faster shipping, and next-day delivery. You can also talk about the offer that you wish to provide to your customers like a discount offer, etc.
3. Always keep the click-through rate as well as the purpose of conversion in your mind while writing the description tag as well as the product body copy
4. Create a copy that encourages customers to purchase the product immediately or at least consider it in the future.
5. Always keep your content unique and authentic. Never convey false information to your customers. This might lose their confidence in your brand.

On-page elements that should be optimized to improve the performance of the e-store:

• Breadcrumb Navigation

Breadcrumb works great for internal linking of the website, displaying the complete path from the home page to the current page you are on.

The breadcrumbs not only enable the users to easily navigate through the pages but also contribute to the better ranking of the website as it appears in the search results. To enable breadcrumbs in your WooCommerce products, you can use the plugin called Breadcrumb NavXT. Once you have installed the plugin, you can make the necessary configuration changes.

• Write WooCommerce Product SEO Titles and Meta Descriptions

Your product title is not just the name of your WooCommerce product, but it is an opportunity to optimize your WooCommerce product page for the search engines and get easily found. The meta description also works in the same way.

The product SEO title and meta description have not to be the same as the product name and on-page description, it should be moreover inspired by the keywords related to the product, to be productive for your business.

Write a title that is catchy, accurate, and search engine-friendly. To do so, you can use the All-in-one SEO (AIO SEO) plugin- an SEO suite for WordPress and WooCommerce websites. All you need to do is install the plugin, select the WooCommerce product that you want to optimize and make the changes in the AIO SEO settings.

Factors to consider for making your WooCommerce product titles SEO-friendly-

1. Write the product title that accurately describes the product’s USP
2. The product titles should be brief yet informative
3. Focus on your buyer’s persona
4. Do not stuff your product title with the keywords, write only the essential and the targeted ones.
5. Follow a standard format while writing the product title-
6. Brand Name
7. Product Name
8. Variant, Color, Flavor, or Material
9. Size or quantity of the product

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